Speed and Core Web Vitals Optimisation

Rarely for one big reason. Sites slow down one sensible addition at a time:

• Images uploaded far larger than the screen needs.
• Fonts that arrive late and make the text jump.
• Plugins, apps and tracking scripts, each adding a little weight.
• Hosting that is underpowered or far from your visitors.
• Code sent to every visitor that most of them never use.
• A chat widget, a heat map and two analytics tools that all load before your content does.

Each one looks harmless. Together they make people wait, and people who wait leave.

They are Google's measurements of how a page feels. Largest Contentful Paint (LCP) is how long the biggest piece of content takes to appear. Interaction to Next Paint (INP) is how quickly the page reacts to a tap or click. Cumulative Layout Shift (CLS) is how much things move while the page loads.

Google reports them for your real visitors in Search Console. A poor score means real people are waiting, or tapping the wrong button because the page moved under their thumb.

We measure before we touch anything. Real pages, on mobile and desktop, plus the field data from Search Console if you have it. Then we list every image, script and plugin that adds to load time and rank the fixes by effect and effort.

You agree the list with us. Then we compress and resize images, fix how fonts load, delay or remove scripts that do not need to run early, stop the layout jumps and tune caching. On Next.js sites we also look at how much code reaches the browser. On WordPress and Shopify we trim plugins and apps and fix the theme.

Finally we run the same measurements again. You see both sets of numbers and judge the result yourself.

The main content appears quickly on a mid-range phone on an ordinary mobile connection. Buttons respond the moment you tap them. Nothing shifts under your thumb while you try to tap. The Core Web Vitals report in Search Console shows your pages in the good range, and they stay there after the next update.

Usually not. Targeted fixes help most sites a great deal, on whatever platform they run. A rebuild makes sense only when the platform, the theme or the way the site was built is the limit, and then we say so plainly before you spend anything.

• Secure by default: removing a plugin or a script never opens a gap. Security headers, forms and sign-ins are checked after every change.
• Built to scale: fixes go into the theme or the code, not on top of it, so the next page you add starts fast too.
• Tested before it ships: every change is checked on real phones and browsers before your visitors see it.
• Looked after after launch: the performance budget stays with your team, and a care plan can keep watching the numbers.
• Small changes handled, not invoiced: while we look after the site, a heavy image or a new script that drags a page down gets fixed, not quoted.
• Honest advice: if your site is already fast and the real problem is traffic or messaging, you hear that from us before any work starts.

If the site is already quick, speed work will not bring more enquiries. The answer may be clearer messaging or better search visibility. If cheap shared hosting is the bottleneck, moving hosting is the fix, and that sits in Digital Infrastructure. If the platform itself is the limit, patching it costs more than it saves, and a website migration is the better route.

A fast site makes everything after it work harder. Technical SEO gains count for more, an online store loses fewer people at checkout, and paid visitors stop bouncing. Hosting and CDN changes are handled by the same team under Digital Infrastructure, so nobody has to re-explain your site to a new vendor.

Want a first look? The free health check runs an instant scan that includes speed, and the Digital Health Check gives you a fuller written report. When you are ready, tell us what feels slow.

More on our web work: Web Design & Development.