La'espace

La'espace is an interior design studio in Jubilee Hills, Hyderabad, designing complete homes since 2012. We build and look after its website, and the work began in late August 2026.

What was the problem?

La'espace designs turnkey homes, modular kitchens and wardrobes across Hyderabad and the rest of South India. Buying interiors is a big, slow decision, and most people start with questions they feel awkward asking a designer: what will this cost, what is my style, and how does a project actually run?

Studio websites for a purchase like this tend to fail in one of two ways. They show pretty rooms and say nothing about how the work happens, or they push a contact form on everyone at once. La'espace also needed to know which pages and which searches led to real enquiries, because a design studio cannot plan its marketing on guesswork. That meant measurement had to be right from the start, with nothing counted twice.

What did we do?

This is web design and development with analytics set up and search work alongside, all from one team.

A site that shows how the studio thinks. The studio's own idea is that good rooms start with light, and the home page tells that story. The background warms as you scroll, from first light to evening, and a section called "the same room, four times a day" lets a visitor watch one room change. Another section follows a project from a floor plan to a 3D render to the finished room. Pages explain the studio's expertise in kitchens, lighting, electrical planning, storage, materials and budgets, and a journal, a material guide and an FAQ answer the questions people ask later on.

Answers before a phone call. The budget estimator asks a few questions and shows an indicative range in rupees on screen, with no contact details asked first. The style quiz works the same way: you see your result before anything else. The estimator's rates stay on the server, so the browser only ever receives the finished range. When a visitor is ready, the enquiry page asks only for a name and a phone number.

Something the studio can run itself. Projects and journal articles live in a Directus CMS, so the studio adds work without a developer. Enquiries are saved, emailed to the studio and passed to its CRM. Every page is built as static HTML for speed, motion respects the reduced-motion setting, and there are two colour themes.

Measurement the studio can trust. The site sends its own events to Google Analytics 4, such as a started enquiry, a finished enquiry and a WhatsApp tap. We wrote down what each event means, registered its details in GA4, and documented the one trap: a Tag Manager container that also sends those events would count each one twice. Microsoft Clarity shows how people move through pages. Search work covers titles and descriptions on every page, structured data and a sitemap with real update dates, and we watch how AI assistants send visitors to the site.

Care after launch. In October 2026 the studio sent a written note listing what it wanted corrected. We answered it item by item with evidence for each one, then audited the whole site again against the note. Staging runs separately and is hidden from search engines, and the live site only changes on an explicit go from the studio. The CMS is backed up every night, and we test a restore on a scratch copy before trusting a backup.

What changed?

These figures cover only the period since we started, 30 August to 29 October 2026. They come from Google Search Console and Google Analytics 4.

• Search impressions: 8,110
• Search clicks: 186
• Sessions: 827
• Key events, the actions the studio counts as enquiry steps: 36
• Sessions from AI assistants: 42, with an average engagement of 1 minute 12 seconds

That is a short window, so we will update this page as the data grows. What it already shows is that the studio can see where enquiries come from, including visitors sent by AI assistants.

If you run a design studio, or any business where a buyer researches for a long time before calling, tell us what you need.