AEO and GEO

Many people now ask ChatGPT, Perplexity or Gemini, or read the AI summary above Google's results, instead of scanning a page of links. The answer often names a few businesses and links a few sources.

AEO is about being picked for that answer. GEO is about being understood and trusted by the systems behind it. Both rest on the same basics: pages that answer questions directly, accurate facts, structured data, and mentions on websites other than your own.

Usually for ordinary reasons. Your pages talk about you, but never answer the question a customer actually asks. Your services are described one way on your site and another way on your listings. Nobody outside your own website mentions you. Or a technical setting quietly blocks the programs that read your pages.

Each of these can be found, and most can be fixed.

We start by asking assistants and search the questions your customers ask, and noting what comes back: who is named, which sources are used and where you are missing.

Then the work, in order of what matters most. Pages are rewritten or added so they answer real questions in their opening lines, with facts a reader can check and headings phrased the way people ask. Structured data tells machines what each page is, and always matches what is visible. Your name, address, services and people are described the same way everywhere. We help you earn genuine mentions on relevant outside websites. And we check that crawlers can get in, that content shows without scripts, and that your sitemap and an llms.txt file are in place where useful.

Our own content engine, Art-icled, scores drafts for how ready they are for search and AI answers, and a person reviews every one before it is published. That is the same discipline we bring to your pages. See our products.

Your key pages answer a question in their first lines. Structured data is present and correct. Assistants describe your business accurately, and you have a monthly record of which questions mention you. Over time, that list grows. When a tool gets something wrong, you know which source to correct.

• Secure by default: technical changes, such as crawler rules and structured data, are made without exposing anything you did not mean to publish.
• Built to scale: the question list, page patterns and structured data are set up so new services and new pages slot in without starting again.
• Tested before it ships: structured data is validated, and every page is checked for how it reads to people and to machines before it goes live.
• Looked after after launch: assistants change often, so the work runs as a monthly cycle of measuring, adjusting and publishing, usually on a Care Retainer.
• Small changes handled, not invoiced: correcting a fact on a page, or a listing that has drifted, gets done, not quoted.
• Honest advice: nothing here is guaranteed, and we will never claim placements or use shortcuts such as mass-produced pages that could harm your site.

If you want instant results or guaranteed mentions, we are not the team. If your business is too new to have facts, reviews or outside sources, we will suggest building those first. And if search engines cannot read your site at all, start with a technical SEO audit, because a site that is hard to read is hard to cite.

Being the answer depends on everything underneath it. A technical SEO audit makes the site readable. Local SEO helps when people ask for a recommendation nearby. A fast site from Core Web Vitals work and trusted numbers from GA4 analytics show what changed. One team covers the pages, the code and the measurement.

Start with the free health check, which covers the checks that matter to search and AI tools, or the fuller Digital Health Check. Then tell us which questions you want to be the answer to.