2 projects on this page

Lifestyle and retail

TechSum designs, builds and looks after online stores for lifestyle, wellness and jewellery brands. The store looks like the brand, takes payments that work in India, and is simple for a small team to run.

Sound familiar?

The problems we hear most, and what changes

Each one came up in the work on this page. First the problem, then what is different once it is solved.
  • The store looks like a template, or looks right but makes checkout hard. It looks like the brand and keeps checkout short.

  • Payments fail on Indian cards, UPI or wallets, or nobody can reconcile them. We set up a gateway that works for your customers and test it before launch.

  • Customers have a question before buying and leave when nobody answers. Chat and WhatsApp sit one tap away on every page.

  • Updating products, stock and offers needs a developer. Your team updates them in the store admin.

  • A considered purchase, such as jewellery, needs detail and trust that a thin product page cannot give. Pages carry the story, the photography and the detail a buyer looks for.

The work

Work that is live today

All work by industry
  • Sattvica websiteLifestyle and retail
    • Website
    • E-commerce

    Sattvica

    A simple Shopify store that groups products by what a customer wants help with, shows customer reviews on the home page, and leaves checkout to Shopify.

    • Shopify
  • Athera Fine Jewelry websiteLifestyle and retail
    • Website
    • E-commerce

    Athera Fine Jewelry

    An online store that looks like the brand, takes payments through Cashfree, and puts a WhatsApp chat one tap away on every page, built and hosted by us.

    • WordPress
    • WooCommerce
    • WhatsApp
  • Shopify
  • WordPress
  • WooCommerce
  • WhatsApp

TechSum works with lifestyle, wellness and jewellery brands on online stores that look like the brand, take payments reliably, and are simple for a small team to run.

What changes for a lifestyle brand?

A brand sells a feeling as much as a product, so the store has to look right. It also has to do the plain things well: show what is in stock, take a payment in rupees, and answer a question before the customer changes their mind. We pick the platform to match your catalogue and your team, then keep the setup as light as it can be, so there is less to break and less to pay for.

Which lifestyle projects have we done?

  • Sattvica: a Jaipur brand of Ayurvedic effervescent supplements, on Shopify, with products grouped by concern.
  • Athera Fine Jewelry: a Mumbai brand of lab-grown diamond jewellery, on WooCommerce with Cashfree payments and a WhatsApp chat button. We host it.
  • Sudhro, a wellness brand, has done two projects with us. Its founder, Atharva Lokhande, sums up the experience as attention to detail, clear communication and a good mix of design and industry knowledge.

Why one team for all of it?

A store is more than its pages. Payments, chat, hosting, search and the brand itself all have to work together, and one team designs, builds and looks after each of them.

When you need more, the same team handles search visibility, brand and identity and AI and automation.

If you sell a product online and want a store that feels like your brand, tell us what you need.

Common questions

Should a small brand use Shopify or WooCommerce?

Shopify suits a small range and a team that wants little to maintain. WooCommerce on WordPress suits a brand that wants more control over content and payments. We have built both, Sattvica on Shopify and Athera on WooCommerce, and we recommend based on your catalogue and your team, even when that means the simpler option.

Can you add online payments to my store?

Yes. Athera takes payments through the Cashfree gateway. We set up the gateway and test the payment flow before the store goes live.

Can customers message us on WhatsApp from the store?

Yes. A chat button on every page opens a WhatsApp conversation with your team. If you want automated replies or order updates, we can connect the WhatsApp Business API as well.

Tell us the problem in plain words.

You don't need a brief or the right technical terms. Describe what is slowing your business down, and a person on the team will reply with what would actually help.
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