WhatsApp Business API Integration

The app works until volume grows. It lives on one phone, one person answers at a time, it does not know about your orders, and it cannot send a reminder by itself.

The API removes those limits. Several people reply from the same number. Your booking, order or payment system sends messages on its own. Customers can start a chat from your website or an advert. Everything stays on WhatsApp, where your customers already are.

The common uses:

• Confirmations and reminders for bookings, appointments and payments due.
• Order and delivery updates.
• Support conversations shared across a team.
• Lead capture, where a message from an advert creates a record in your CRM.
• Payment links sent in the chat, through a payment gateway you already use.

We build only the flows you need, so neither your team nor your customers face a long menu of options.

WhatsApp is strict about spam. Customers must opt in to hear from you. Messages you start after the short window that follows their last message must use pre-approved templates. Numbers that send unwanted messages can be limited or blocked.

We handle this as part of the build: clear opt-in on your forms and website, templates written to WhatsApp's rules and submitted early, and a plan for consent and storage of personal data.

We learn how customers reach you today, what your team sends by hand and which systems hold the data. Then we choose the provider, list the conversations worth automating, draft the templates and plan the connections. You approve the scope.

We set up the account and number, build the flows and test them with real scenarios. At launch we train your team on the shared inbox and watch the first conversations closely.

A customer books and gets a confirmation straight away. Before the appointment, a reminder arrives with a button to reschedule. If they reply with a question, it lands in a shared inbox where anyone available can answer, and the conversation is saved against their record in your CRM. Your team sees which messages were delivered and read, and nobody sends bulk messages from a personal phone.

• Secure by default: inbox access is per person, not one shared login, and customer phone numbers are stored only where they need to be.
• Built to scale: flows are built so a new branch, a new reminder or more conversations means adding to them, not starting over.
• Tested before it ships: every flow is run with real test messages, including odd replies, before a customer receives one.
• Looked after after launch: templates, rules and volumes change, and a Care Retainer keeps the flows current and reports on what works.
• Small changes handled, not invoiced: rewording a reminder or adding a quick reply gets done, not quoted. New templates still go through WhatsApp's approval.
• Honest advice: if your volume is small, the free WhatsApp Business app may be all you need, and we will say so.

If you want to send bulk messages to a bought list of numbers, we will not build it. It breaks WhatsApp's rules and puts your number at risk. If only one person ever answers and messages are few, the free app is enough for now.

WhatsApp is usually the front door to something else. An assistant that answers common questions is WhatsApp AI reception. Connecting it to other tools without much code is workflow automation. Customer phone numbers and messages are personal data, so consent and retention follow our DPDP Act work, where we implement and partner counsel advises on interpretation. The same team builds and looks after all of it.

Tell us how customers reach you now and what you send by hand. The wider set of application work is in Application Development.