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Data & Analytics

Articles for owners and teams who want numbers they can act on: what to track in GA4, consent for analytics, and dashboards people actually open.

The serviceData & AnalyticsNumbers you can act on, from tracking you can trust and dashboards your team actually uses.
  • Data

    How do you build a business dashboard people actually use?

    Most dashboards stop being opened the first time someone doubts a number. Start from the decisions, pick a few figures, clean the data underneath, and build one people trust.

    Questions it answers

    • Which tool should I use for dashboards?
    • How many metrics should a dashboard have?
    • Why do dashboards stop being used?

    5 min read

  • Data

    GA4 events every service business should track

    Page views tell you who visited. Events tell you who got in touch. The short list of GA4 events that shows whether your website brings in enquiries, and how to set them up.

    5 min read

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