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Product Development

Articles for founders building a software product: testing the idea, scoping the first version, getting ready to charge, and rescuing a build that stalled.

The serviceProduct DevelopmentA product people pay for, from first idea to the years after launch.

Product
What does a SaaS product need before its first paying customer?
Billing, invoices, tax, support and security are invisible when they work and very visible when they don't. What a SaaS product needs in place before it takes its first payment.
Questions it answers
- What does multi-tenant mean?
- Do I need subscriptions and billing from day one?
- How do I charge Indian and international customers?
5 min read30 Oct 2026
Product
What can you do with a stalled or abandoned software build?
The developer has gone quiet and the app is half built. How to find out what you own, what state the code is in, and whether to fix it, rebuild it or walk away, without paying twice.
5 min read30 Oct 2026
Product
How much of an MVP should you build first?
Every feature you add before launch is a guess you pay for. How to find the smallest version that lets one real user finish the one job your product exists for.
5 min read30 Oct 2026
Product
How do you validate a product idea before building it?
Compliments are not demand. How to find the people who have the problem, test what they will actually do, and decide to build, change or stop before you spend on development.
5 min read30 Oct 2026
Product
Custom software or off-the-shelf: how do you decide?
Buy when your process is the same as everyone else's. Build when the process is what sets you apart. The questions that settle it, and the costs that only show up later.
5 min read30 Oct 2026
Product
We stopped reselling other people’s software. Here is why we build our own.
Rented software only ever did part of the job, and someone else's roadmap decided the rest. Why we built three products of our own, and what that changes for your work.
6 min read19 Aug 2026
Product
The discipline of making digital things that last
Most digital work is built to ship, not to last, and the business pays for the rebuild. What quality means in practice, and the six things we will not trade away on any budget.
6 min read14 Oct 2025