Insights by topic
Articles for owners and founders facing a technology decision: briefs and quotes, due diligence, a part-time technology lead, and how we think about the work.
The serviceTech ConsultancyBetter decisions before you spend, from people who also build.Listening, taking stock, fixing the biggest risks, then a roadmap you can act on. What a part-time technology lead does when they start, and what you should have at the end.
Questions it answers
Before investors or a buyer commit, someone will look hard at your technology. What they check, what raises concern, and the cheap fixes to make before the review starts.
A vague brief gets quotes you cannot compare. A plain template for a website, app or software brief, with the questions that matter most and the mistakes that ruin it.
Two quotes for the same project can be far apart, and both can look reasonable. What to send an independent reviewer, what they check, and the red flags to catch before you sign.
The proposal goes out, the reply says "let us think about it", and then nothing. How a follow-up sequence planned in advance brings those conversations back.
Turning down paying work felt reckless at first. The warning signs of a bad fit we now watch for, and why saying no more often made the work better for everyone.
Growing businesses in India are often sold a rushed site, an overpriced proposal or a template. What they need instead, from what we have learned across 15+ industries.
Telling people they need less, pointing them elsewhere when we are not the right fit, staying after launch. Why putting the work first turns out to be good business.
