Project brief
Week 1 to 2- Goals
- Your definition of success, in your words
- Constraints
- Budget, timing, and the systems already in place
- Users
- Their needs, their friction points, and the moments that decide whether it works
- Market
- The space your competitors have left open
- Discovery call and project brief
- Market and competitor review
- User research and journey mapping
Delivers a documented brief, not just meeting notes.




